2010 E-Commerce Award Results for Yuppiechef

Yuppiechef - Jump's Comments
www.yuppichef.co.za definitely has the wow factor! We had a great time shopping at Yuppiechef and loved the way the ordered product looked when it arrived. The packaging was attractive and included a hand written card. The design of the website is sleek, smooth and beautiful whilst remaining fast and easy to use. All the basics are there on the website and work properly. We love the way in which the products are displayed, an easy to spot add to basket button located above the fold and nice descriptions. Similarly we also love the design of the checkout pages; plain and simple but stylish, containing all necessary info, plus clear calls to action. We would however like to see more prominent stock indicators before the final checkout phase. And of course we loved the free shipping on everything.

Visit Yuppiechef
Public Voting Position: 13th
Total Score: 93 / 100

Design, Standards & Ease of use
Google Page Speed
8 / 10



•  Product Page
•  Listings Page
Design (Look & Feel)
9 / 10



•  General Look of website
•  Fonts used (legible, clear)
•  Colours Harmonise (go together)
•  Are there any distracting advertisements?
•  Is the homepage well organised and easy to understand?
•  Does the website project a good image of the company?
•  Is the language used easy, clear and grammatically correct?
•  Layout (Image Alignment)
•  Image Sizes & Quality
Navigation
10 / 10



•  Clear
•  Present on every page
•  Bread Crumbs
Search
10 / 10



•  Search Function (Y/N)
•  Search on every page
•  Search results accurate
•  Search speed
Errors
10 / 10



•  Did you get any error messages?
Browser Compatibility
10 / 10



•  Internet Explorer 8.0
•  Firefox
•  Chrome
•  Safari
Policies
10 / 10



•  Refund & Returns
•  Delivery
•  Privacy & Terms

E-Commerce - Processes
Catalogue
8 / 10



•  Extensive Product Rage?
•  Stock Levels
•  Products Categorised
•  Product Reviews and ratings
•  Product recommendations
•  Product Details (incl. Descriptions)
Ordering
10 / 10



•  Ease of order process
•  Asking for invalid info
•  Find what I am looking for? (amount of clicks)
•  Easy to add to shopping cart?
•  Is the shopping cart easy to understand?
•  Do I know what is going to happen next? Obvious click path?
•  Do I know what I am committing to at each step?
•  Real time credit card facility?
•  Follow up confirmation emails after purchase has been made?
•  Is there a login order track facility?
•  Security
Delivery experience
10 / 10



•  Experience?
•  Speed as advertised?
•  Packaging?
•  Anything extra?
Customer Support
10 / 10



•  Phone Number
•  Email Address
•  Live Help
•  Physical Address
•  Response Time to Email

Mobile Site
Mobile Site
0 / 10



•  Have a mobile site?
•  Easy to use?
•  Can order via mobile?
•  Design?
•  Auto Redirect?

Marketing
Social Networking
10 / 10



•  Active Facebook Fan Page
•  Active Twitter Account